For many companies, being “data-driven” means checking clicks, ROAS, and conversion numbers in Google Ads, and calling it a day. But that’s not data-driven; that’s data-decorated. True data-driven marketing means understanding user behavior, testing assumptions, and letting real insights, not vanity metrics, shape decisions across the entire customer journey.
Martijn
Co-Founder / Developer
Medusa isn’t the only open-source headless commerce framework worth exploring. At Pinelab, we build our platforms with Vendure, a TypeScript-based alternative focused on extensibility, performance, and long-term maintainability.
Niels
Co-Founder / Strategist
Learn how to boost e-commerce sales with structured data in Vendure. Step-by-step recipe-style guide, including JSON-LD examples and best practices for product pages.
Niels
Co-Founder / Strategist
Vendure is a modern headless e-commerce platform that grows with your business. Easily swap out parts, connect with any tool you need, and stay in full control of your tech stack. No vendor lock-in, just maximum flexibility.
Martijn
Co-Founder / Developer
When a popular product is temporarily out of stock, are you losing revenue? Not if you handle it smartly.
Niels
Co-Founder / Strategist
In B2B commerce, it’s perfectly normal for different customers to pay different prices. For example, you might deliver fresh and fast to restaurants, while resellers order in bulk and handle their own distribution. In such cases, you want your webshop to reflect these differences with customer-specific pricing. In this blog, we’ll show you how to set up customer-specific pricing in Vendure — giving you the flexibility to manage tailored pricing agreements with ease.
Martijn
Co-Founder / Developer
A popular technique to enhance user experience is to display a low-quality, blurred version of an image while the full-resolution version loads. In this article, you'll learn how to implement this effect in Astro, without relying on the overhead of JavaScript frameworks like React or Vue.
Martijn
Co-Founder / Developer
This article teaches you to configure Vendure's tax rates for real-world operations.
Martijn
Co-Founder / Developer
Looking for a reliable partner to build your webshop in Leeuwarden? Pinelab creates scalable, custom e-commerce shops with Vendure.
Niels
Co-Founder / Strategist
Looking for a custom webshop for your print business? We build tailored eCommerce platforms for printing businesses.
Niels
Co-Founder / Strategist
Looking for a flexible alternative to Shopify or Magento? Vendure is a modern, headless e-commerce framework that gives you full control over your webshop. Discover how Vendure compares and why it’s the ideal solution for scalable, customizable online stores.
Niels
Co-Founder / Strategist
Improve your Vendure store's search by adding product popularity to your ElasticSearch setup. This combines relevance with popularity to give smarter search results and show trending products to meet customer expectations.
Martijn
Co-Founder / Developer
This recipe will help you set up a dedicated wholesale channel in your Vendure shop, where products can be bought in bulk for dedicated wholesale prices. Only pre-configured customers will be able to buy products from your Wholesale channel.
Martijn
Co-Founder / Developer
This guide explains how to set up eCommerce tracking using Google Analytics and Google Ads, specifically tailored for Vendure eCommerce and front-end JavaScript frameworks like Astro, React, Vue, or Angular.
Niels
Co-Founder / Strategist
Looking to hire certified Vendure developers? Pinelab is an official Vendure Partner, and a core contributor to the Vendure ecosystem, helping brands and agencies build fast, flexible e-commerce solutions with long-term support.
Niels
Co-Founder / Strategist
