Webshops for mission-driven brands and wholesalers
We build open-source e-commerce solutions in co-creation with companies ready to scale, combining B2B and D2C in one system, with full control over inventory, pricing, and integrations. Built for brands that grow with purpose.

B2B & D2C
Headless, future-proof and multi-everything
Serve both B2B and B2C customers in any language, currency or region, with Vendure as your flexible core system.
Freedom
Open source means control and flexibility
Own your stack, connect your ERP, and build on open source plugins we continuously improve. As an official Vendure partner, we ensure your platform stays scalable, now and in the future.
Reusable
Built for reuse, not one-offs
What we build, we reuse: less custom code, more scalable solutions with shared ownership.
What our clients and partners say about us
"10 times faster than my old WooCommerce website! Great collaboration and quick responses to my questions"

"Martijn and the Pinelab team have been valuable partners and members of the Vendure community since the start. I highly recommend Pinelab as experts in Vendure."

"We are incredibly pleased with the outstanding work delivered by Pinelab, particularly Martijn and Niels, during the migration from Magento 2 to a more efficient and cost-effective platform"

Cases
- In revenue generated for our clients
- > € 37M
- Customers served
- > 100k
- Uptime over the past 3 years
- 99.9%

About Us
We are a webshop development studio based in Leeuwarden and Amsterdam.We specialize in building custom e-commerce platforms using Vendure: a modern, headless framework built for flexibility and scale. We choose Vendure because we believe in open source, not just as a technology stack, but as a philosophy of working together, sharing value, and building transparently.
Our approach to software is rooted in sustainability: fewer throwaway solutions, more long-term impact. You can see our dedication by the plugins we've published, or the Vendure blogs we've written.
- Open Source Fans
- Official Vendure Partner
- Mission-driven makers
- Technology idealists
Reusable Plugins
We believe in sustainability in software too: less waste, more shared value. That’s why we publish much of our work as open source plugins.
We partner up with the best tools

Pricing
Get in touch for a detailed quote. We’re here to help with your project.
Standard
A standard B2B or B2C shop with a single sales channel
€ 9.500
- Real-time stock management
- B2B VAT calculations
- Bulk discounts
- Multi language support
- "You pay what we pay" hosting
- No vendor lock-in
B2B & D2C
Serve both B2B and B2C (or D2c) with a single backoffice
€ 29.000
- Everything from Standard
- Customer Specific Pricing
- Partner Portal
- Multi-site catalogue management
- Integrations (ERP/CRM/PIM etc.)
Custom
We can built it, but we need some more details before we can make an estimate.
Get In Touch
- Scalable Google Cloud Run environment
- Super fast Astro JS storefront
- "You-pay-what-we-pay" hosting
- No lock-in