Vendure Webshop: The Flexible and Scalable E-commerce Solution

A Vendure webshop is the ideal choice for businesses seeking a scalable and customizable e-commerce platform. Whether you're a fast-growing company or an established brand with complex requirements, Vendure provides the flexibility and performance you need.

What is Vendure?

Vendure is a modern, open-source, headless e-commerce framework built with Node.js and TypeScript. It features a powerful GraphQL API, making it easy to connect with front-end technologies like React, Vue, or Astro. Thanks to its headless architecture, you have complete control over the design, user experience, and functionality of your webshop.

Why choose a Vendure webshop?

Fully customizable – Extend your webshop with custom plugins and features tailored to your business.
Scalable – Run multiple sales channels (or websites) from a single backend without technical limitations.
Powerful GraphQL API – Enable fast, efficient data exchange and seamless integrations.
User-friendly admin interface – Easily manage products, orders, and customer data.

What makes Vendure different from Shopify or Magento?

Each platform has its strengths, but choosing the right one depends on your business needs and development capacity.

Shopify is great for quick setups and smaller teams, but it limits you when it comes to customization and often adds hidden costs (like transaction fees).
Magento (Adobe Commerce) is highly customizable and powerful, but it comes with high complexity, expensive licenses (for Adobe Commerce), and often requires a large development team.
Vendure sits in between: modern, flexible, and developer-friendly, without the overhead of Magento or the restrictions of Shopify.

Feature	Vendure	Shopify	Magento (Adobe Commerce)
Flexibility	Excellent	Limited	Excellent
API Access	GraphQL (native)	REST & GraphQL	REST (GraphQL via plugin)
Hosting	Self-managed	SaaS	Self-managed or Adobe Cloud
Scalability	High	Limited to Shopify Plus	High
Customization	Fully customizable	Limited	Fully customizable
Development overhead	Moderate	Low	High
License cost	Free (open-source)	Monthly fee + %	Free (Open Source) or Paid (Adobe)

Vendure gives you full control with modern technology, without Magento’s complexity or Shopify’s restrictions.

What is headless e-commerce, and why does it matter?

Traditional e-commerce platforms combine the front-end and back-end in a single system, which simplifies setup but limits flexibility. Headless architecture separates these layers, giving you more power to create unique experiences.

Benefits of headless e-commerce with Vendure:

Faster load times – Fetch only the data you need.
Design freedom – Use any front-end framework or design system. We prefer Astro.
Omnichannel ready – Connect your webshop to apps, POS systems, or other platforms.
No more redesign limitations – Refresh your frontend without rebuilding your backend.

SEO built-in, not bolted on

At Pinelab, we bring years of hands-on SEO experience to every project. From lightning-fast load times to structured data and clean URLs, SEO is a core part of everything we build on the front end. Whether you're migrating from another platform or starting fresh with Vendure, we make sure your webshop is fully optimized for search engines from day one. Because what’s the point of a beautiful webshop if no one can find it?

Success Story: Migrating to Vendure

"We are extremely pleased with the work delivered by Pinelab, especially Martijn and Niels, during the migration from Magento 2 to a more efficient and cost-effective platform. Since switching to Vendure, we have experienced faster load times, lower maintenance costs, and greater flexibility to add new features."
— James Birch, Director of Colour Graphics UK

When not to choose Vendure (or Pinelab)

We believe in long-term partnerships and in choosing the right tool for the job. Vendure is a powerful platform, but it might not be for everyone.

If you’re looking for a quick plug-and-play solution or want to get started with minimal budget, then platforms like Shopify might be a better fit.

Vendure is best when you need flexibility, custom workflows, or want to integrate with external systems. But it also means some development time, infrastructure setup, and maintenance. If you're not ready for that investment, or if your business doesn’t yet require that level of customization, it might be worth waiting.

And the same goes for working with us at Pinelab: we’re a small, focused team that works best with ambitious brands that want to build something great, not just "get something online".

Not ready for Vendure yet? No worries. We'll be here when you are.

Frequently Asked Questions

Why should I switch to Vendure?

If you want full control over your webshop without the constraints of SaaS platforms, Vendure is an excellent choice. It’s ideal for businesses that need flexibility, scalability, and custom development options.

Can I get a demo?

Absolutely. Contact us and we’ll show you how Vendure can elevate your e-commerce setup.

Can you arrange hosting?

Yes! We can recommend or set up hosting solutions that match your needs, whether cloud-based or on your own infrastructure.

How long does a migration to Vendure take?

On average, migrations at Pinelab take 4 to 5 weeks. The timeline depends on the complexity of your store, including catalog size, existing integrations, and required features.

What are the costs compared to Shopify?

Vendure is open-source, no licensing or transaction fees. Your costs depend on development, hosting, and maintenance. Unlike Shopify, you only pay for what you use, giving you full control over your budget.

How does support and maintenance work?

Vendure has a vibrant open-source community. At Pinelab, we offer custom support, maintenance plans, and consulting to ensure your webshop stays fast, secure, and up to date.

Get started with Vendure today

Ready to build a future-proof webshop that grows with your business? With Vendure, you get the freedom to shape your e-commerce strategy your way.

Contact us for a free consultation and explore what's possible with Vendure.