Need a new webshop in Leeuwarden? Go beyond Shopify or Magento

Are you an entrepreneur based in or around Leeuwarden and ready for a new webshop? Maybe you’re currently using Shopify or Magento, but you’re hitting technical limits, rising costs, or lacking flexibility. Then it’s time to look beyond the standard solutions. And the good news? You don’t have to look far, there’s a local team that understands how businesses in Friesland operate.

At Pinelab, we build custom webshops for ambitious entrepreneurs who expect more from their e-commerce platform. We’re based in Leeuwarden and help companies move to a more flexible, scalable system. No hassle, no detours, from Friesland to the rest of the world.

Why more companies in Leeuwarden are rebuilding their webshop

We regularly speak with entrepreneurs who started out enthusiastic with Shopify, Magento, or similar platforms, but eventually ran into limitations. Sound familiar?

• Shopify is great for getting started, but as soon as you want something custom, you’re stuck with (often expensive) apps or workarounds. True flexibility is hard to achieve.
• Magento offers freedom, but is bulky and complex. Maintaining it takes time, money, and specialized developers.

Connecting to accounting software, fulfillment systems, or other tools often feels like patchwork. And perhaps most importantly: you want a platform that grows with you, not one that holds you back.

Many businesses also simply prefer working with someone nearby. No Zoom calls with unknown agencies from across the country, but a direct line with people who understand your company and local context.

Why working with a local team in Leeuwarden makes a difference

Sure, you can work remotely with any agency. But when you’re serious about growing your webshop, it’s a big plus if you can sit down together or drop by the office.

At Pinelab, we’ve seen how valuable that proximity can be:

• Want to talk through your product structure? Visit our office in the DOAS building.
• Have questions about connecting to your inventory or accounting system? We’ll help right away — not in three weeks.
• We understand how companies in Friesland think and operate: practical, results-driven, and no-nonsense.

That personal contact, combined with technical craftsmanship, is what sets us apart.

What we do differently: a flexible platform you actually own

At Pinelab, we build webshops using Vendure, a modern open-source e-commerce framework trusted by both fast-growing startups and established international brands. Vendure offers the scalability of enterprise software, without the cost or vendor lock-in.

Why Vendure?

• It’s fully customizable, so we can shape your webshop around your unique business needs.
• You’re not just renting a platform like Shopify — you own the full source code.
• As open source software, you’re in control. No surprises, no hidden fees.
• Vendure scales with you — whether you’re processing 100 or 10,000 orders per month.

We are core contributors to Vendure, meaning we help build the platform itself. That knowledge and experience go directly into your project, locally, with short feedback loops and without compromise.

Timeline and pricing for a custom webshop

Building a new webshop doesn’t have to take months. In most cases, we can get your new shop live within 4 to 6 weeks, depending on complexity.

Pricing starts at around €9,500 for smaller shops with limited custom features. We’re happy to help you prioritize what really matters, and where you might be able to save.

Custom webshops, built in Leeuwarden

We’ve delivered webshops for businesses across the Netherlands and beyond, including retailers, wholesalers, and fast-growing brands. And right here in Friesland, we’re helping more and more entrepreneurs move from “something that works” to a webshop that truly supports growth and conversion.

Curious what that could look like for your business? We’d love to show you, preferably over a good cup of coffee in Leeuwarden.

Ready for a better webshop?

If you want to take your webshop to the next level and are looking for a team that understands both the tech and your business, stop by our office in Leeuwarden or schedule a no-strings-attached call. We’d love to meet you (and yes, we’ll happily hop on our bikes).

Pinelab
Cornelis Trooststraat 48, 8932 BR Leeuwarden, The Netherlands
Located in the DOAS: De Oude Ambacht School — a fitting place for the craftsmanship we bring to every webshop.
niels@pinelab.studio