About Pinelab

At Pinelab we care about competence, simplicity and open source.

Competence and Simplicity

We don’t build unusable artsy animation websites. E-commerce should be modern, professional and feel familiar for customers to use. No unnecessary complexity, but modern design and functional, high-converting webshops.

This also means our solutions are simple for shop owners to run and straightforward for developers to maintain, which all translates to time and money saved for you.

Competence is what lets us strip away complexity without cutting corners.

Open Source

Open source is like six people building one house instead of six people building six houses. By working together, we create stronger, better, and more sustainable solutions than any of us could alone. In the real world, that would mean only one house gets built instead of six, but with software, we can make endlessly many copies of that one perfectly designed house.

Given enough eyeballs, all bugs are shallow

'Linus's Law' coined by Eric S. Raymond in ‘The Cathedral and the Bazaar’

We believe this idea is bigger than business alone: working together always yields greater results than competing with each other. Life is not a zero-sum game, and neither is business.

Why should you care? We have built quite some plugins that you can use to customize your shop, all because we believe in open source. This adds to the well-known facts that open-source code is more secure and of better quality.