Full Service Webshops and Online Marketing for B2C & B2B

We build custom webshops and online marketing services

For businesses stuck with WooCommerce, Shopify, or Lightspeed who need more than a standard webshop.

A better world starts with Pinelab

Modern

No more replatforming

Vendure is a modern, modular, headless framework, so you can replace individual components as needed. Read here why this makes it future-proof.

Custom Solutions

Built by certified experts

We’re official Vendure and Klaviyo partner. Complex features are in good hands with us, we’ll make them work.

Control

Open source without lock-in

Everything we build belongs to you. No license hassle, no dependencies, and no forced price increases. You decide what happens with your platform.

What our clients and partners say about us

"10 times faster than my old WooCommerce website! Great collaboration and quick responses to my questions"

Frank Wasse
Frank Wasse
Owner of Wormenkwekerij Wasse and Franky's Flora

"Martijn and the Pinelab team have been valuable partners and members of the Vendure community since the start. I highly recommend Pinelab as experts in Vendure."

Michael Bromley
Michael Bromley
Co-founder & CTO of Vendure

"We are incredibly pleased with the outstanding work delivered by Pinelab, particularly Martijn and Niels, during the migration from Magento 2 to a more efficient and cost-effective platform"

James Birch
James Birch
Director of Colour Graphics

Cases

About Pinelab

About Us

We are a webshop development and online marketing studio based in Leeuwarden and Amsterdam. We specialize in building custom e-commerce platforms using Vendure: a modern, headless framework built for flexibility and scale. We choose Vendure because we believe in open source, not just as a technology stack, but as a philosophy of working together, sharing value, and building transparently. We also deliver real data driven online marketing services, alway with our tech-stack so we know we can deliver.

 

Our approach to software and marketing is rooted in sustainability: fewer throwaway solutions, more long-term impact. You can see our dedication by the plugins we've published, or the Vendure blogs we've written.

  • Open Source Fans
  • Official Vendure Partner
  • Mission-driven makers
  • Technology idealists
In revenue generated for our clients
> € 37M
Customers served
> 100k
Uptime over the past 3 years
99.9%

Reusable Plugins

We believe in sustainability in software too: less waste, more shared value. That’s why we publish much of our work as open source plugins.

We are certified fanatics

Vendure Google Cloud Klaviyo

Pricing

Get in touch for a detailed quote. We’re here to help with your project.

Standard

A standard B2B or B2C shop with a single sales channel

7.500

  • Migration from your current shop
  • Real-time stock management
  • B2B VAT calculations
  • Bulk discounts
  • Multi language support
  • No vendor lock-in
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B2B & D2C

Serve both B2B and B2C (or D2c) with a single backoffice

€ 19.500

  • Everything from Standard
  • Customer Specific Pricing
  • Partner Portal
  • Multi-site catalogue management
  • Integrations (ERP/CRM/PIM etc.)
Request a Quote

Custom

We can built it, but we need some more details before we can make an estimate.

Get In Touch

  • Migration from your current setup
  • Scalable Google Cloud Run environment
  • Super fast Astro JS storefront
  • No lock-in
Request a Quote

How do we work?

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